Sunday, May 9, 2010

Payments using Mobile Phones: Case studies from Pakistan and Other Emerging Telecom Markets

Pakistan Telecom Authority recently held an event in collaboration with LIRNEasia, where delegates from 20 countries discussed
...ideas and research regarding latest developments in various paradigms of cellular mobile services. The event also focuses on the opportunities for delivery of more-than-voice services (such as m-payments, m-government, m-commerce) through mobile platforms, explore the possibility of using mobile as the “triple play” in the developing world 
The event was also covered by TelecomPK blog. They have shared the presentations uploaded on google docs. Telenor's case study was presented by their Chief Strategy Officer:
... shared a presentation on the topic of Telenor’s experience with Mobile 2.0 initiatives and in particular with EasyPaisa. The vision for Easy Paisa is to bank the unbanked. The progress that EasyPaisa has made in 6 months is quite impressive: over 600,000 utility bill payments have been made and money transfer of about Rs.1 billion has been completed.
Kenya's case...
... has seen good progress with its m-Pesa program launched by the dominant mobile company Safaricom. Muriuki Mureithi, Summit Strategies, Kenya shared the reasons for success of mPayments in Kenya. He emphasized that the market was ready for a solution and the company exploited the situation well. See his presentation here

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